Why Firms Need a Go to Market Strategy Before Marketing
Before marketing takes center stage, firms need a clear Go to Market Strategy. Learn how planning first drives better alignment, faster ROI, and smarter execution.
Before marketing takes center stage, firms need a clear Go to Market Strategy. Learn how planning first drives better alignment, faster ROI, and smarter execution.
Strategically sourcing a need, particularly a challenging or complex one, can be an intimidating process. Where do you start? When do you use a “strategic sourcing” approach versus “buying?” How do you find the right pool of potential partners and then narrow down to the optimal partner who will solve your need?
