Thermometer vs. Thermostat
Identifying the right providers early in the approach will determine if you are destined to find a Thermometer or a Thermostat.
Identifying the right providers early in the approach will determine if you are destined to find a Thermometer or a Thermostat.
Uncovering possibilities, shining new light onto situations and possibilities. Using our expertise to look at everyday problems from a different angle and challenge the traditional methods. Creating a new narrative for our clients.
PowerPoint – Check!
Room full of key decision makers – Check!
Complete misalignment of a customer needs – CHECK!
Strategically sourcing a need, particularly a challenging or complex one, can be an intimidating process. Where do you start? When do you use a “strategic sourcing” approach versus “buying?” How do you find the right pool of potential partners and then narrow down to the optimal partner who will solve your need?
